Jochen Hauff

Global Ambassador Agrivoltaics and Senior Advisor

Jochen Hauff is Senior Advisor to the Global Solar Council and serves as its “Global Ambassador Agrivoltaics” to help realizing the global potential of agrivoltaics.

Jochen has extensive solar and renewable energy experience from his long-term tenures as Director of Corporate Strategy, Energy Policy & Sustainability for BayWa r.e. Group, and his repeat terms as Vice President of SolarPower Europe between 2016 - 2024.
Prior, he was Director Renewable Energy & Sustainability at the global management consultancy Kearney, advising energy clients globally.

His current focus is on climate resilience, particularly soil health, regenerative agriculture, and sustainable forestry, which he considers crucial for increasing resilience to climate change impacts on land, lives, and livelihoods.

His objective is to mobilize private investment in resiliency, and he sees agrivoltaics serving soil regeneration at the core of this.

Jochen acts as seed-investor in the Generation-Re and the resist.vc investment syndicates and he provides advice to start-up companies in related fields.

An Economist and Environmental Scientist by education, he is a Senior Brandt Fellow at the University of Erfurt and faculty member of the Renewable Energy Management Program at St. Gallen University, where he enjoys sharing his insights and vision with students.